Category Archives: RSS Feed

How To Crack Wise for Edgy Advertising

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On Monday mornings at the office, everyone is talking about the latest envelope-pushing Saturday Night Live skit. Invariably, the Super Bowl ad that gets the most buzz is the one that shocked and cracked you up. Humor has always been a powerful force when used to entertain, educate and sell. But humor is especially important […]

More Managers Than Ever Are Keeping Tabs on the News—Here’s What It Means for Companies

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The global pandemic, the war in Ukraine, racial unrest, a divisive presidential term and so many more events in the past few years have all eyes on the news, including business leaders. C-suite leaders, managers and executives used to have little “extra” time to ensure they were up-to-date on current events. Now, reading the news […]

Educator and Life Coach Marcia Hunter on Living Your Purpose and Following Your Dreams

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Today, Marcia Hunter is an educator, life coach and author with an impressive three-decade career in higher education. Ask her how she got to that point, and she’ll tell you it’s been a lifelong journey. Literally: “It seems like my career got started as a child,” she says. Growing up in rural Jamaica, Hunter had […]

Representation Matters: 5 Tips for Creating a Business Worth Supporting

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When Robert Hartwell first launched The Broadway Collective, a musical theater academy, in 2016, he worked at the kitchen table with his assistant. Times were tough then, a sentiment most early stage entrepreneurs can empathize with.  “It was just the two of us, working in the kitchen,” Hartwell says, laughing at the memory. “You couldn’t […]